You’ve worked hard to make your business different from your competitors. Unique. Why should your scent-marketing solution be any different.
Scent marketing is much more than simply wafting the smell of a product from a storefront. There’s a lot that goes into creating an effective scent marketing campaign, from deciding what types of smells to use to choosing where and how to disperse them.
Aroma billboard
This is what many people think of when they conjure an image of scent marketing. It’s when a company associates a bold, noticeable scent with their brand. The smell is the same at every location and acts as a sort of “billboard”, saturating the area with a scent.
Thematic
This smell is often relevant to the type of business that is using it. It’s more subtle than an aroma billboard smell and often more generic. For example, spas usually utilize fresh, cool scents in their ambiance to set the mood for their offering.
ambient scents
These are subtle smells sometimes used to cover up a bad smell or fill a void. Public bathrooms in malls or large shopping centers often use ambient smells. These smells are usually light and universally pleasant.
signature scents
Many retail establishments or designer storefronts will use a signature scent at all of their locations. Sometimes it’s a perfume the brand sells or a celebrity scent that evokes a certain feeling. In this case, the same scent is always used and will trigger the memory if whiffed elsewhere. Abercrombie and Fitch, with their heavily cologne scented storefronts, is a great example of a company using a signature smell.
oUR Solutions
Room sprays and diffusers, to HVAC and custom installs. Our expert engineers have you covered…
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